While the Institute is away at a corporate retreat, far, mostly, from the interwebz, I've arranged for some dips into the archives.
If I ever get a "theory" named after me, let it be this one--
The free market does not foster superior quality; the free market fosters superior marketing.
And here are some of the many times I've talked about it.
What Choice Won't Do
Netflix and the Myth of Personalization
Do Charters Create Pressure for Excellence?
Coke Provides a Marketing Lesson
Choice and Cable