The headline was sandpaper on nerve endings. "Moms for Liberty wanted a seat on the school board. Trump gave them a voice in the White House." All the more annoying because this was the Associated Damn Press, who should know better than to uncritically echo the M4L mythology.
To be clear, an influential voice in politics on the state and national level has always been what M4L wanted. As with much of the culture panic crowd, "fighting to win school board seats and end 'wokeness' in U.S. schools" were useful goals for activating some folks, but the AP's summary of M4L-- "what started as a fringe of far-right mothers"-- misses the core of the story.
The oft-repeated myth is that a couple of Florida moms sat a kitchen table in January of 2021 and decided they'd sell start a group to complain about COVID school stuff. Heck, these Just Plain Moms could even raise money selling t-shirts. This is a lovely story. It is not true.
By 2021, these moms were already well-connected political activists in the state. In 2015, future M4L co-founder Bridget Ziegler co-founded the Florida Coalition of School Board Members, a pro-voucher alternative to the Florida School Board Association. The founders included Erika Donalds, a former New York investment banker turned Florida Tea Partier, now a high-powered choice advocate in Florida who is CEO of her own charter school company and married to Byron Donalds, rising MAGA star.
Other folks who would join in leading FCSBM included Anne Corcoran, wife of Florida’s pro-privatization legislator-turned-Education Commissioner-turned chief of New College; Rebecca Negron, the wife of the state senator who helped write the tax credit scholarship voucher bill; and Eric Robinson, former GOP party chair and sometimes called “The Prince of Dark Money.” And also future M4L co-founder Tina Descovich, who was elected to Brevard County School Board with a signature issue of her opposition to Common Core. Descovich ran on two decades in business and a degree in Communications, as well as serving on the executive staff of a US Army Commanding General. Soon after joining the group, Descovich was its president.FCSBM operated for a few years, giving out awards and working legislative connections as it ”consistently fought above its weight” to win “key battles on school choice, charters and other hot-button education issues.” But the group ran out of steam, and in May of 2020, Descovich and Ziegler filed for voluntary dissolution of FCSBM.The speed with which the group launched was impressive. They claimed fundraising by selling t-shirts on Facebook, but that would not begin to account for receipts of a half a million dollars in their first year.
Maurice Cunningham, author of Dark Money and the Politics of School Privatization, has been hollering into the void for years, tracked the many benefits that M4L enjoyed on launch. By the end of the January, they had appeared on the Rush Limbaugh Show; soon they moved on to score appearances or shout outs from Breitbart, Tucker Carlson, Glenn Beck, Fox News, and Steve Bannon’s War Room. They threw some massive fundraisers and Cunningham's research found connections to Heritage Foundation, the Leadership Institute, and the Council for National Policy. The group's media and political profile erupted quickly.
“We’re not really doing any lobbying for any specific bills at the federal level yet,” Descovich said. “That will come next year.”
No mention of whether they'll be selling more t-shirts to fund this effort.
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