While the Institute is away at a corporate retreat, far, mostly, from the interwebz, I've arranged for some dips into the archives.
Personalization and the Outliers
Henry Ford was an early proponent of personalization. "Any customer can have a car pained any color that he wants," said Ford in 1909, "so long as it is black."
There have always been limits to personalization. I like to wear hats, but my head is some sort of extra-large melon, so while hat manufacturers may offer choices to fit the personal size preferences of many customers, I'm an outlier. Many times I'm just SOL on a particular hat.