We've heard--heck, the Supreme Court of the United States has now heard--that private religious schools feel a powerful need to reject and exclude LGBTQ students and teachers. But it turns out that there's an entire industry devoted to recruiting and retaining students for private Christian schools.
Meet Schola Inbound Marketing, a company in Ephrata, PA, that has a mission "to help Christian schools throughout the world grow enrollment and become sustainable using proven marketing, admissions and retention practices that will enable each school to impact their community for Christ and be a blessing to students and parents for many years."
Schola posts plenty of webinars, but one from last December caught my attention, warning schools not to admit the wrong sorts of people. You are probably thinking, "Well a bunch of atheists or Muslims or members of the Satanic Temple wouldn't want to enroll in a Christian school anyway, so what's the problem?" Well, here's the pitch:A mission-appropriate family is actively committed to your school's mission. When this type family enrolls in your school, you want 2 dozen more of the same type because both the students and their parents enhance the culture of your school. You don’t want to lose them! One of the easiest ways to lose them is by enrolling families who are not mission-appropriate.
During these uncertain times, your school can easily make this mistake! And it’s natural! There are families that look like they are mission-appropriate but could change the culture of your school.