21st Century PSAT

Yesterday was National Support David Coleman's Cash Flow Day, otherwise known as the day that high school juniors across the nation give up a treasure trove of personal information in exchange for the opportunity to take a standardized test that is, if not actually meaningful or useful, at least a venerable tradition.

The P, as I repeatedly remind my highly stressed 11th grade students, stands for "practice." It is, for most of us, the ultimate no stakes test. If a student is perched at the very tippy top of Score Mountain, she will have a shot at a National Merit Scholarship, a scholarship program that functions much like the scholarships attached to beauty pageants-- as a sort of protective fig leaf of uplifting nobility for an otherwise mercenary enterprise. And if you have the misfortune to teach at a school that thinks there's something useful to learn from PSAT-ing every single student, then, well, it sucks to be you.

But for the rest of us, the PSAT means bupkus. Less than bupkus. Just bup.

The College Board (now helmed by Common Core auteur Davic Coleman) has been trying hard to reverse this trend by, among other things, creating more baby PSAT's-- PPPSATs-- to push the market all the way down to eighth grade. Coleman has also worked to position the SAT as an engine for fixing inequality in America, a narrative that has, if nothing else, convinced the USED to shovel a bunch of money in the College Board's direction. Oh-- and because corporate synergy should always be leveraged to foster dynamic growth, the new PSAT is also a marketing tool for AP coursework.

Note too that the PSAT begins with a 45-minute session of having students volunteer their personal information, a process that makes the College Board one of the leading vendors of student information (the subject of periodic unsuccessful lawsuits).

All of these upgrades are part of the College Board's entry into the 21st century. But their relationship with some aspects of 21st century technology are more complicated. Hence this tweet yesterday:

Congrats #PSAT test-takers! We’re a trending topic 🙌🏻 Please tweet responsibly and don’t share test content. pic.twitter.com/CIHwhRvtmR

— The College Board (@CollegeBoard) October 14, 2015

And boy, you would think that the combination of signing the PSAT Secrecy Pledge and this hip tweet referencing a movie that came out when PSAT takers were in First Grade-- you'd just think that would do it.

Nevertheless, #PSAT was trending on Twitter, not because of students tweeting, "My, but that was an educationally valuable experience," but because they were cranking out test-based memes. Heck, the College Board somehow failed to lock down PSAT2015 as a handle, and that account has over 10,300 followers and a wealth of test-mocking memery.

Via twitter I know that the test covered Frederick Douglass's thoughts about the 4th of July, cookies, Herminia the poetess, dinosaurs, and wolves vs. dogs. Many enterprising folks tracked down the source material for the reading passages, leading to this interesting exchange:

@James_S_Murphy News to me! Maybe they're planning on notifying me in the next geologic period.

— Brian Switek (@Laelaps) October 15, 2015

Probably nothing. I'm sure the College Board wouldn't violate a copyright.

Other fun tweets about the PSAT:

RT if you still don't know what this graph means #PSAT pic.twitter.com/G9ndPk2aNg

— PSAT 2015 (@psattest2015) October 15, 2015

basically the whole #PSAT in one tweet pic.twitter.com/Sxw8sORPRr

— PSAT (@PSAT14) October 15, 2015

When your mom says "look me in the eye and tell me the truth" but you can't because you're a wolf #PSAT #PSAT2015 pic.twitter.com/wDzNDiZ34b

— Amie (@AmieJan_wicz) October 14, 2015

#PSAT when Thad comes in clutch at the business meeting💦🍪 pic.twitter.com/zfcw0R4tBb

— katie (@katief3543) October 14, 2015

"Don't discuss any questions that was on the test" #PSAT pic.twitter.com/VOcyUSWHmY

— Johnny Parker (@Johnny_Parker98) October 14, 2015

people tweeting faster about the #PSAT than it took the wolf to make eye contact

— Audrey (@audscorbs) October 14, 2015

When the Mozart you listened to 15 minutes before the #PSAT to increase your special intelligence wears off... pic.twitter.com/D5womAfieu

— T. Smith (@_tsmith_tx) October 14, 2015

When you have $45 dollars to spend on water and cookies but your wolf won't make eye contact #PSAT

— Tristan Montes (@OrionMontes) October 15, 2015

If nothing else, the PSAT pumped energy into the use of smartphones and twitter yesterday. But if they're going to join the new century, they'll need to realize that their privacy pledge is stupid and they had better get used to operating in a transparent world. And this is just the PSAT, a test which everyone takes essentially on the same day. Imagine what the internet does to the SAT, given on many separate dates.

Of course, we could just recognize that the kind of test that is seriously damaged by this complete lack of security is a lousy test. But that would hurt test manufacturers bottom line. Living in the 21st century is expensive. Let's hope that Coleman can figure out how to turn a profit and still stay classy.

SAT: Going Nowhere Fast

The latest news from the College Board folks has been widely published since being released (see here and here). The lede in most cases is that SAT performance is flat, followed by breathless concern that not enough students are taking advantage of opportunities to be college and career ready (which seems to mean, generally, that they aren't consuming enough of the College Board product line).

Three thoughts here:

One. What other corporation in America does such a good job spinning its marketing reports as legitimate news?

Seriously. If Ford has a drop in sales, they don't manage to get writers across America to wax rhapsodic about the state of automotive transportation, or decry the gap that leaves so many people without a vehicle. And they certainly don't get writers to talk about Ford as if it were the only company producing cars.

But somehow every time the College Board makes another bid for more market share, it's treated as a referendum on the State of American Education. I'll give David Coleman this-- he and his people sure know how to sell shit.

Two. Do you mean to tell me that after the years of Common Core high stakes corporate education reformster baloney, SAT scores haven't gone up??!! Are you saying that a product which markets itself as the premiere arbiter of college readiness says that our students are no more college ready than they used to be? You mean to say that Common Core didn't fix everything??!! I'm shocked. Shocked!!

It's particularly notable that coverage has studiously avoided mentioning that David Coleman, College Board Head Honcho, is also David Coleman, Common Core Architect. In fine government-revolving-door style he has positioned himself to profit from his own regulatory work, and yet, nothing has budged. Both the test results and the SAT market share are stuck.

Three. Corporate baloney. Cyndie Schmeiser, College Board chief of assessment, declares the low performance level "a critically low level" that cannot be tolerated. The whole release this time ties together all the College Board products, with reports on the PSAT and AP classes.

Why put it all together? Nick Anderson at the Washington Post suggests that the College Board is trying to transfer some of the sheen of their better-performing products onto the flailing and failing SAT, which is now the nation's number TWO college entrance exam (though you would not know that from any of the "coverage" we're seeing).

This fits the CB overall plan, which has featured ideas like using PSATs to generate AP "recommendations" sent directly to parents to try to create some market pressure. Coleman repeats his mantra that we don't need more tests-- we need more opportunities. And by "opportunities" we mean "opportunities to give the College Board money."

It reminds me that David Coleman's College Board career is an odd second act, his previous work writ small. Pretend to be trying to launch a movement rooted in social justice and educational opportunity when you're really just a corporate marketer, shilling for a product and a profit.

David Coleman To Fix Inequality in America

David Coleman is here (well, not here here-- he's actually in Aspen) to explain how the College Board is going to recapture market share by synergistically monetizing its products break down the walls of inequality in education.

David Coleman (Common Core writer and current president of the College Board) is deeply concerned with fairness. Huffington Post has a report from the Aspen Institute (because "let's solve America's social problems" is so often associated with "let's go to Aspen") on Coleman's "conversation" with Jane Stoddard Williams of Bloomberg EDU, and the excerpts presented give us a picture of how Coleman plans to boost the College Board's bottom line bring educational equality to the US.

He is sure to tout his free test prep deal with Kahn Academy, by which the College Board will get a foot firmly in every door of the market make test preparation available to every student in America. (Perhaps the new SAT will include references to pieces of 21st Century wisdom such as the new idea that when it comes to websites, if you're not paying for it, the product is you.)

But Coleman's not here primarily to tout the new means of amassing data on every college-bound student in America free SAT prep, though he says it's an example of how the College Board is "leaning into" challenges. There's also a hefty chunk of conversation where Coleman artfully inserts himself in an imaginary conversation between imaginary test critics and imaginary test proponents; it's a pretty clever way to position himself as a perfectly reasonable guy trying to find a middle way in the midst of this contentious and imaginary debate. But that's not why he's here. He's here to talk about AP.


When we worry, perhaps rightly, that assessment can discriminate, let's remember that there's another thing that we know ... that can discriminate more, which is adults.

Yup. That's the problem. Because Coleman says he has learned from "my work in K-12" that we've got to change our game. And that test anxiety is bad. And, using one of his new marketing slogans educational insights, American students don't need more tests, they need more opportunities.

And let's give Coleman credit-- he hasn't said anything that's particularly wrong. What the most capable of reformsters understand is this simple process:

       1) Say something true as a premise
       2) Do something awful that does not actually follow from #1 at all

Coleman's genius marketing idea solution to educational inequality is to take human bias out of the equation and replace it with hidden human bias and testing.

See, he's worried that African-Americans and women and Latinos are missing out on the chance to give College Board their money the opportunity to take AP courses. But it turns out that a great predictor of AP success is the PSAT!! So let's use the previously maligned and increasingly skipped-over PSAT as a marketing booster for AP a means of finding worthy students. AP, we are to understand, is a massive cash cow for the College Board a doorway to opportunity, and if we get more students into AP courses it will be a great payday for the College Board step forward for America.

So let's use the PSAT to generate sales leads AP course recommendations. Let's send letters to parents and lists to guidance departments and let's get students moved into those courses by the carload.

Look, the lack of minorities and women in certain fields is a legitimate problem, and it's a problem the education world should be addressing, and addressing aggressively. But the fact that Coleman can correctly diagnose the disease does not mean we should keep listening when he says, "So you should buy a bottle of Dr. Coleman's Miracle Cure, made of oil squeezed from the finest snakes in Arabia."

We knew this was coming. The Coleman College Board is a business that has leveraged some genius marketing strategies; who else has found the giant brass balls to get their product made part of state policy (well, other than Common Core-- one more reason Coleman's new job makes sense). And if AP were as great as it says, or at least benign, that would be swell. But even as the College Board struggles to regain market share, they are also working feverishly to mess with their products. The SAT has been redesigned to match the Core, and AP courses have begun a transition from loosely structured high-quality courses to CCSS-aligned tightly structured products in a box.

But Coleman's recasting of the College Board quest for new markets as a drive for social justice is the work of a master salesman. Coleman may not know jack about education, but he can sling bullshit like a pro probably change the world with his audacious plan to sell the solution to reviving College Board's revenue stream social and economic justice.

The New CCSS SAT

I just got a peek at the new Colemanized CCSS-enriched SATs.

Not a precise peek. I am a member on several take-a-survey sites (for a little click and scroll, I earn us some magazine subscriptions), and because I'm registered as a high school teacher, I just got to take a market survey about the SAT tests.

Understand that what I saw were market research questions, and therefor may represent things which may or may not come to fruition. But these were not "is this a good idea" questions-- these were "what's the most appealing way to word this" questions. Here's what I saw.

After making sure I knew what the SAT was and what it stands for (there seems to be some question about whether to keep having the letters stand for something, kind of like KFC), the first round of questions asked me to consider some naming possibilities for two new tests-- 

·  Grade 8/9 - a low-stakes college and career readiness assessment for early high school planning

·  Grade 10/11 - a college and career readiness assessment for mid-high school planning

So, two new products to roll out.

Then we moved on to some new language to consider for the revised version of the SAT test. There were questions that involved the same boilerplate language we've seen with CCSS. Most of these were asked twice-- first to gauge whether a description of the new test items was appealing, and second to consider specific language. Here's one sample:

The revised SAT will be based on the skills and knowledge that research shows to be essential for students’ college and career readiness and success. These are the same skills and knowledge that teachers focus on today in __________ classrooms. The revised SAT will be more focused than ever and support teachers in their work by encouraging students’ daily practice of the work that matters most.

Your four fill-in-the-blank choices are:

*the best

*the most effective

*the most challenging

*the most rigorous 

Another fill-in-the-blank question included this language:

We revised the SAT using a robust research base and in partnership with high school teachers.

Their point-- the revised SAT will reflect the best instruction going on in classrooms, so taking the very best classes will be the very best preparation. Remember that point.

More language about the new test:

The {new/revised/etc} SAT will be based on the skills and knowledge that research shows to be essential for students' college and career readiness and success. These are the same skills and knowledge that teachers focus on today in the most effective classrooms.

David Coleman (architect of the language side of CCSS) is doing his best to lock down the very definition of what good teaching is. Good teaching is what the SAT measures, and the SAT measures good teaching. The word you're looking for is tautology.

All of this was pretty much expected, but there were two fun wrinkles additionally.

One is simply marketing. Language of another question indicates that the PSAT (which will "help students take advantage of the opportunities they have created through their hard work") will also now include access to APO Potential, a service that will tell students about the AP course "in which they would be likely to succeed." Yes, the PSAT (a College Board product) will now include marketing for AP courses (another College Board product).

The other surprise for me was in that 8th grade PPPPSAT. Language in a question described it as a tool for determining if your child is on track to be college-ready. 

Got that? Somebody thinks they have a test that can actually predict whether a thirteen year old is going to be successful in college or not. 

Remember how we always argue that comparing US education to other country's is unfair because other countries track their students into college and career paths from an early age? Apparently the College Board has figured out how to fix that.

The overall picture is the same one I've expected since Coleman moved to the College Board-- their testing programs will be one more attempt to lock all of US public education into the CCSS worldview. Do we need more tests, aligned in unproven ways to the unresearched standards? No, no we don't. But I don't think it will be too much longer before the College Board folks are doing their best to convince us otherwise. Given the growing blowback on CCSS in general and testing linked to it in particular, these could be interesting times. Get your seat early, because the emperor is about to bet the farm on a motorcycle ride in his new clothes.