Robert Pondiscio posted a question-- "Why Is Education So Damn Fad-Prone?"-- that everyone who has taught for more than two years has often asked. The fad-addiction of education is exactly why every announcement of The Next Miracle Cure is met by a bunch of teachers shaking their heads, rolling their eyes, and closing their doors.
"But this time is different!" proclaim the progenitors of every new big idea, just before they start bitching about how "the education establishment" or "the blob" or "special interests" are too resistant to their brilliant transformational idea. Lordy, Arne Duncan is still out there trying to explain how his reformy ideas were awesome and totally should have worked but the establishment just didn't try hard enmough. Spoiler alert: This Time is never different. And Pondiscio notes that it is actually teachers who keep education somewhat fad-resistant:
Why is education so damn fad-prone?
The easy answer is also the most insulting—that educators are uniquely susceptible to trends, quick to abandon what works, and too eager to embrace whatever comes next. But that answer is wrong. Classroom teachers are typically the least enthusiastic participants in these cycles, having learned through experience how quickly today’s “transformational” idea becomes tomorrow’s abandoned initiative.
He points to four structural reasons that contribute to recurring fad chasing, and they aren't a bad start to explaining the phenomenon.
Weak feedback loops.
Pondiscio argues that "in most sectors, failure reveals itself quickly," and while I think there's room for debate there, I agree with him that in education the feedback signal is "low and noisy." There are so many variables-- student turnover and many factors outside the classroom mean that changes in outcomes are hard to attribute to any single factor. We should note that this limitation has not kept many reformsters from arguing that measuring outputs would allow us to identify teachers and methods that are effective. I would add to his list the lack of any good measure of outcomes (the Big Standardized Test is not such a measure).

But mostly the feedback loop remains weak because it usually carefully and deliberately cuts actual classroom teachers out of the loop. Nobody is better positioned to see exactly how the hot new idea works on the ground than the people who are right there, and yet the teacher view is subject to benign neglect and at worst (as in the days of Common Core) treated as if teachers are the problem of education and not the expert ground troops.
Publishers and other instructional materials manufacturers feed this dynamic because their target audience is usually not actual teachers, but administrators. Many instructional materials are bad because they were made to be sold, not to be used. And that means NEW! is better.
And when it comes to evidence-based choices, consider this rather grim finding from a recent meta-study which found that the rate at which education research precisely reproduces results of previous studies is-- zero.
In the absence of clear feedback loops, education is plagued with policy by assertion-- folks who just declare that Policy X or Instructional Strategy Z are excellent because it just feels true. And education has been plagued by decades of people insisting that American schools are failing, based on their insistence that it is so. Even when data is available, the loop can be disrupted by bias and political gamesmanship; just this week, Secretary Linda McMahon was one more Ed Secretary to misrepresent what "proficient" means on the NAEP.
Leadership legitimacy requires visible change.
Administrative churn is a blight. I have written before about resume bombs; a new administrator doesn't build a resume by keeping things running smoothly. No, if they want to call themselves "forward thinking change agents," they have to change something. Blow stuff up, start a new program, get that next job, then leave the district to pick up the pieces. "Implemented new widget education program" looks great on a resume, whether it actually works or not.
Low barriers to new ideas.
"In fields like medicine or engineering, new approaches must pass through layers of validation before they reach widespread adoption. Education has far fewer guardrails." Ain't it the truth. In education, anybody with a few gazillion dollars in business success can decide that he's going to push a set of standards in an attempt to standardize the entire US education system to his preferences, and that won't even be the only time he tries to transform the system.
And he's not the only one. So many Hot New Ideas have been pushed by folks whose education expertise is based on nothing except they went to school when they were young. Education is largely free of anyone to say, "You'll need to provide some evidence before we even let you in the door." If someone in education does try to resist, just cue more complaints about the establishment and the monopoly and putting adult concerns ahead of children's. It's not just that there are few barriers to faddish new ideas-- it's that many folks believe they have a right not to be met with any barriers to their ideas.
Add forty-some years of politicizing of education, so that now political avenues are considered a legitimate way to pursue new instructional approaches. The reading wars have been going on for a long time, but No Child Left Behind sold the idea, now being pursued by Science of Reading fans, of using government to settle instructional debates. We're at a place where to be an education advocate or mover and shaker, it's more important to be good at politics than to be good at education.
Moral urgency.
The magical phrase "for the children" allows folks to wave away all objections to their cool new idea, along with its cousin "don't put adult concerns ahead of children's needs." Morla urgency is always part of education discussions, and rightly so. But it is suspicious that moral urgency is always used to ramp up speed rather than caution; it's always "the children can't wait another second" and not "we owe it to the children to make sure we get this right." Common Core had to be rammed through quickly because we couldn't wait a second to rescue children. These days, folks like to wave around the "terrible NAEP scores" as proof that schools had better buy the newest AI-powered edu-whizbang.
All four of these are real features of the education system. They render it vulnerable to fad-of-the-week ideas both on the macro and micro level, and these vulnerabilities have been exploited by everyone from corporate salespersons to well-meaning amateurs to reformsters of all stripes to privatizers who simply want to dismantle the whole thing.
Pondiscio argues for slowing down and not throwing out functioning ideas to make room for this week's fad. "In short," he concludes, "we need to make competence visible."
That's a great thought. I'm just not sure how it happens. The folks who are looking to the edufad to bring them money and/or power are more invested in bolstering their own preferred fad than taking a look at whether it is successful or not. A whole wing of the reformster/privatizer world has worked hard to make incompetence visible, whether it exists or not (do not forget
Chris Rufo telling his Hillsdale College audience, "To get universal school choice, you really need to operate from a place of universal public school distrust.") This is another way in which a free market approach to education is counter-productive. The free market does not foster superior quality; the free market fosters superior marketing. And marketing loves on asymmetric information in which the seller knows more about the product than the buyer.
We could, I think, damp down the faddishness of education. There is nothing that tamps down faddishness like a level-headed district administration that eschews fads in favor of long-term investment in unexciting things that work, leavened with investment of time and attention in new things that are taken on thoughtfully and given time to prove themselves (or not). How we grow more of those high quality administrators has puzzled me for forty-some years. But more of these people would in turn affect what companies thought they could get away with selling.
And if everyone-- edu-corporations, legislators, bureaucrats, thinky tank folks-- listened more to teachers, the whole loop, the whole education process process would work so much better. I'm not pretending that getting teachers into the loop would be easy. Out of a group of four million, you are going to find A) a non-zero number of oddball perspectives and B) a distinct lack of unanimity. On top of that, the teachers who could probably provide the most useful perspective may well be too busy to talk to you. But the current practice of locking teachers out of education discussions (unless they have been pre-screened to make sure they have agreeable opinions) is not helping education in this country avoid the latest in education hula hoops.